It is a qualitative research
We need Executive summary
Research questions (Appendix1)
Questioners or interviews
NO literature review, NO research hypothesis
Apply consumer behavior theories to the research such consistency theory and balance theory
The research talks about physiological phenome about Islamic banking (especially in Kuwait) based on our figures Islamic banking is not that popular and penetrated especially in Kuwait, regarding to consistency theory it is based on values as Muslims to consume halal products and services and if you don’t there is some kind of imbalance because I’m Muslim and doing something haram,, how do people feel about it
The big research idea is that we want to understand Islamic Banking from a consumer perspective, bearing in mind the use of the theories we discussed so far
Apply consistency theory (balance and cognitive theory) to our Islamic banking project
What motivates people to change their attitudes towards Islamic banking through interviews and questionnaire
Come up with recommendations about persuading them to change their attitude towards Islamic banking
What if I’m Muslim and engage in not halal things
These are questions for questionnaire
1. Do participants experience imbalance (what are ways to reduce imbalance) and ways to reduce cognitive dissonance
Whether there is relation between Muslim and Islam? Who do you expect to buy Islamic banking Muslim or non-Muslim?
Some of Muslims are not buying the Islamic banking… Why? In addition, how can u persuade them (see the balance theory triangle?)
