A. Provide an introduction to your service idea that includes the following:
1. Describe your service idea and the purpose of the service.
2. Explain why the service will be important to the population it will serve.
B. Provide a market analysis that includes the following factors:
• the target population
• potential referral bases
• potential competitors for the planned service
C. Using an interprofessional approach, analyze the strengths, weaknesses, opportunities, and threats (SWOT) to the service.
• four internal factors that are potential strengths of the service idea
• four internal factors that are potential weaknesses of the service idea
• four external factors that are potential opportunities for the service idea
• four external factors that are potential threats to the service idea
