Description
Key search words or terms would be:
What is experience? (Sociology, Psychology lit.)
Marketing,
Experiential Marketing
Elements of Experiential Marketing (Marketing lit.)
Experiential Marketing in Tourism (Tourism lit).
There have been previous dissertations in this area
For this literature review can you start with the text books in the area and then move to other resources (JOURNALS)
Below this is the word count of each section
Introduction (approximate words 500)
Literature Review (2,500) words
Methodology (2,000) words
Findings (2,000) words
Analysis (1,500) words
Conclusion (1,500) words
Lists of References
Appendices
