Group Lotus Plc, a UK sports car manufacturer, wishes to identify new international markets it can export to as part of its growth strategy. Three possible markets have been identified: China, United Arab Emirates and Korea.
Assume the role of management consultant to the company and write a report that examines each of these options. You should critically review data, evaluate factors in the decision-making process and apply SMART analysis to carry out a cost-benefit analysis. Your report needs to make recommendations to the company and these should be fully justified. It should also critically discuss the limitations of your analysis.
