M2 focuses significant attention on blue ocean strategy, defining both blue and red oceans and explaining the properties associated with each.
Examine the healthcare offerings of your local marketplace (Shreveport, LA) and work to identify red oceans and potential blue oceans.
This will require achieving a deep understanding of red and blue oceans, coupled with an intensive understanding of the selected market. Research beyond that supplied by your readings, notably including field research, will be most helpful in this endeavor.
