Assume you are a consult asked by  Costco to analyze its external/internal environment and make strategic recommendations.

Complete a case study of Costco (COST).

A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by  Costco to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

  1. Existing mission, objectives, and strategies
  2. A new mission statement (include the number of the component in parenthesis before addressing that component)
    Great mission statements address these 9 components:
  • Customers: Who are the firm’s customers?
  • Products or services: What are the firm’s major products or services?
  • Markets: Geographically, where does the firm compete?
  • Technology: Is the firm technologically current?
  • Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
  • Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
  • Self-concept: What is the firm’s distinctive competence or major competitive advantage?
  • Concern for public image: Is the firm responsive to social, community, and environmental concerns?
  • Concern for employees: Are employees a valuable asset of the firm?
  1. Analysis of the firm’s existing business model

 

 

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