The directions are in the screenshot in the file list. for the complete details which you need to go over to understand the assignment. It also includes a structure for part 1 and part 2 see the screenshots please.
You have to:
i) critically evaluate the associated marketing strategy of the brand in relation
to its business performance in the specified sector, and then
(ii) propose marketing objective(s) and recommendations of marketing
strategy to the brand.
The Directions says “Your recommendations may concentrate on one or a combination of the
marketing elements discussed in the module. But your decision of which
element(s) to concentrate on should link with your evaluation and proposed
marketing objective(s).”
The Marketing elements in the module refer to:
Product Strategy
Price Strategy
Place Strategy and/or
Promotion Strategy
Marking Guidelines are as follows
Relevance to question
Organisation, structure and presentation
Depth of understanding
Analysis and discussion
Use of sources and referencing
Overall conclusions
