You have accepted a position as CEO of this company:
- Apple – Recently, Apple’s stock price has been quite volatile. Investors are concerned that Apple may not have a long-term growth strategy.
For your first act as CEO, you must write a report to the Board of Directors outlining your first 90 days on the job. While the report should focus on the company’s short-term needs (i.e., your first 90 days), you should outline a vision for your company’s strategy for the next 5 to 10 years.
Think of this report as a follow up to the SWOT analysis you did in Week 4. This assignment requires you to conduct a SWOT analysis, but then take the next step and define a vision for the company–a vision that will address short-term and long-term needs. There is not one correct answer, so use creativity! For example, I could imagine one of you writing a report that your company should be liquidated. Liquidation might be the best way to maximize value to shareholders! Please write this as a professional report using third person.
