Critically analyse why Google chose the umbrella brand strategy. What are the weaknesses of using an umbrella brand strategy?
1. Critically evaluate which target markets Google is appealing to. 2. Critically analyse why Google chose the umbrella brand strategy. What are the weaknesses of using an umbrella brand strategy? “Google’s Googlers create and design a range of products and services under the worldwide 2nd highest ranking brand. There are over 40,000 Googlers who ask […]