Discuss the impact of ICT on marketing. For an organisation of your choice recommend a suitable use of e-marketing tools. Explain how your suggested solution impacts upon the company’s transaction costs.
1)Referring to transaction costs theory and network economic theory explain the mechanism by which an intermediary can generate barriers to entry which will make its services impossible to dis-intermediate. 2)Discuss the impact of ICT on marketing. For an organisation of your choice recommend a suitable use of e-marketing tools. Explain how your suggested solution impacts […]