What are the ethical aspects both from the standpoint of the passenger and the company? Remember to analyze both sides objectively. What are the strengths and weaknesses of the approach used by the chief executive officer in regard to the use of digital marketing tools?
Case studies provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the situation with an end goal of formulating a recommendation for the challenges faced by the company. For this assignment, review the Case Example 3.2 United […]