Where do you think this market is ultimately heading? Is Autobytel missing the boat?
Harrah’s / Autobytel.com 1- Evaluate “customer worth” versus “observed level of play” in Harrah’s DBM efforts. 2- What are the objectives of the various Data Base marketing programs and appraise how well they are working. 3- How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data […]