Identify and briefly describe 1–3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offer you select will 1) remain interesting to you for the duration […]