What barriers does the competition face to entering the same market or gaining a competitive advantage?What is the value provided to customers, and is that value a sustainable competitive advantage? Why?

Choose an existing product or service . Does the product or service have a competitive advantage? If not, what is your recommendation for it to attain a competitive advantage? 1. Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable […]

Explain why this may be so, drawing on the literature and current SHRM practice to support your answer .

Managing performance is crucial to achieving a sustainable competitive advantage in today’s dynamic business environment. • Explain why this may be so, drawing on the literature and current SHRM practice to support your answer . • Explain two potential drawbacks of performance management systems and how these can be minimised .

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