Pick a brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cycle.
Product Life Cycle and Product Strategy Perspectives Prior to beginning work on this discussion forum, Read: Week 2 Presentation Chapter 3 of the course text, Principles of Marketing Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a […]