Provide context to your report here by discussing the business you are focusing on. Introduce the company and explain the industry it operates in, the products/services it sells. Keep the discussion concise and only provide information relevant to the reader.
For this assignment you are required to choose a company that you will create an IMC Plan for. Keep in mind the budget for this assignment – $100,000 for one year. You will not be able to spend more than this amount, so choose a small to medium size business that would realistically have a […]