Discuss the cultural, economic and political barriers that McDonalds faced in India.What could senior managers do before and after mergers to alleviate these barriers?
McDonald’s of India is a 50/50 partnership between the McDonald’s Corp. and two Indian businessmen, who have divided the market into North and East, and West and South markets of India. McDonald’s faces stiff competition from Yum! Brands Inc., which operates KFC, Pizza Hut, and Taco Bell. Yum has the advantage of having its product […]