Critically evaluate Intel’s strategy of using Justin Long as a spokesperson for its ad campaign.

WSJ article: Intel Taps Justin Long, Who Played Mac in Long-Running Apple Ads, to Promote PCs Video: New Intel Ad Please answer: 1) For whom was Justin Long a spokesperson before his recent role as a spokesperson for Intel? What was the tagline or persona in that previous role? 2) Describe Justin Long’s tagline or persona for […]

How well did the program connect the product client to the priority public’s?What was the big idea? How well did it connect to goals objectives and public’s?

Silver Anvil Case Analysis 100 points Summarize the problem. Use the Jackson criteria or consider what options were there? What did they choose to do? Do you think they used a SWOT or similar instrument? Was the case created/executed by the organization or with PR agency help? Describe the type of research. Was it formal/informal; […]

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