Analyze the data presented after four days of the campaign.What are the Rosens doing right /wrong and how can they revive their campaign?

Analyze the data presented after four days of the campaign. What are the Rosens doing right /wrong and how can they revive their campaign? Can detailed analysis of customer archetypes in each segment produce a more effective campaign? Lay out an example of customer archetype for a single segment and associated Adwords.

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