After analyzing the industry, focus your analysis even more to pinpoint the needs and desires of customers within your specific target demographic.
Karin grew up in California—the Golden State—so every time she hears the word prospecting, she thinks of panning for gold. Now that she’s studying to be a sales professional, she realizes that prospecting also means searching for new clients or customers. It’s similar to panning for gold, though, because it takes discernment and effort, and not […]