U.S.-based automotive manufacturing industry: Define the problem. Explain the type of qualitative and quantitative data you will be targeting in your research.
Scenario: You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager […]