Do you believe there should be an ethical boundary on the percent of profit a company should get? If so, who would decide on the boundary and how would it be enforced?

“Remind people that profit is the difference between revenue and expense. This makes you look smart.” -Scott Adams, “Dilbert” cartoonist Revenue is often the main focus of a venture since the amount received impacts a venture significantly. Revenue is the income gained from sales of goods or services. The revenue model is a key component […]

Explain why it is s difficult to use sales as an indicator of advertising effectiveness and why communications objectives may work better.

Establishing Objectives & Budgeting for the Promotional Program in your text for this discussion. 1) As more and more advertising dollars move to digital media, traditional media are losing revenue. Will traditional media no longer exist in the future? Explain your reasoning. 2) Explain why it is s difficult to use sales as an indicator […]

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