How does product naming and intellectual property protection help support the success of a product? Provide an analysis.What are the costs and benefits of using intellectual property protection mechanisms?
Birkins and Chanel Handbags Tangible Product: Birkin and Chanel Handbags A part of new product launch strategy includes creating the product or service name. Address these questions: 1. In general, how does the product name affect and interact with other new product launch concerns? 2. Birkin Handbags and Chanel handbags, whose names clearly reinforce the […]