Communicate Market Factors: How did you collect your data? What sources did you use? Why?

Explain how the research was conducted, describing the resources used and limitations of the study. Consider these questions: How did you collect your data? What sources did you use? Why? What are the limitations of your research? For example: What data are you missing? How could additional primary or secondary sources help you improve your […]

Pick a brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cycle.

Product Life Cycle and Product Strategy Perspectives Prior to beginning work on this discussion forum, Read: Week 2 Presentation Chapter 3 of the course text, Principles of Marketing Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a […]

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