Marketing Management: Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process? Why or why not?
Marketing Management Assignment Case Study: Predicting Consumer Tastes with Big Data at Gap Case StudyAssignment Questions- Answer the following questions after you read the case study(1) Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process? Why or why not?(2) Does the big data approach work for all […]