Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
Unit II Study Guide Chapter 3: Collecting Information and Forecasting Demand, pp. 67-95 Chapter 4: Conducting Marketing Research, pp. 99-120Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills […]