Could UA have approached this from a discourse of renewal strategy? How so or why not? Use the elements of renewal to explain.
The Poisoning of an Icon: A Public Relations Challenge for Rival Universities by Susan E. Waters, Auburn University After reviewing case study, critically think about how concepts apply to actual crisis. In 2011, tensions between the University of Alabama and Auburn University flared after a UA fan poisoned (and ultimately killed) Auburn’s iconic oak trees […]