List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographic s, demographics and psycho-graphics.
Potential Market Segments. List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographic s, demographics and psycho-graphics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your […]