Analyse the roles of media creators, consumers, advertisers and other professions using a media market model.Analise and assess the impact of economic factors on media industry decisions.

The learning outcomes for this assignment are: •Apply understanding of the marketing communications industry. •Analise and assess the impact of economic factors on media industry decisions. •Analyse the roles of media creators, consumers, advertisers and other professions using a media market model. •Apply understanding of techniques to measure the contribution to a business of a […]

Analyse and assess the impact of economic factors on media industry decisions and how environmental factors influence the use of marketing communications.

Marketing Communications Core text which outlines a range of environmental influences that shape marketing communications. Communications PDF EBook_o7, Pearson Education, Limited, 2016. Discuss, using a product or service of your choice, how these influences might impact upon the organisation’s marketing communications strategy and conclude why an understanding of these influences is important in determining an […]

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