Critically evaluate, analyse and synthesise a wide variety of data from disparate sources with little guidance in order to understand the competitive marketing environment surrounding a named brand.
Intellectual Skills By the end of the course of study, students will be able to: Critically evaluate, analyse and synthesise a wide variety of data from disparate sources with little guidance in order to understand the competitive marketing environment surrounding a named brand. Competently select and apply appropriate frameworks to generate and recommend effective customer […]