Why are integrated marketing communication plans so important to marketers?What are the benefits and challenges of implementing an IMC?Identify a primary benefit of advertising online.
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Write a reflection that addresses the following: Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC? Identify a primary benefit of advertising online If a company A has come up […]