Analyse the roles of media creators, consumers, advertisers and other professions using a media market model.Analise and assess the impact of economic factors on media industry decisions.

The learning outcomes for this assignment are: •Apply understanding of the marketing communications industry. •Analise and assess the impact of economic factors on media industry decisions. •Analyse the roles of media creators, consumers, advertisers and other professions using a media market model. •Apply understanding of techniques to measure the contribution to a business of a […]

Outline an integrated marketing campaign campaign using Paid Media tactics and actions focusing on Advertising and Sponsorship.

Outline an integrated marketing campaign campaign using Paid Media tactics and actions focusing on Advertising and Sponsorship. First, introduce a three-month calendar re: breakdown of activities and associated timeline. Then detail out the main tactics and some of the actions  involved in the delivery of the campaign itself. Please consider the aspect of integration, i.e. […]

Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will be effective?

Over the past 4 weeks, we have discussed many forms of communication. We are, once again, going to focus this information on a specific area…Marketing. Please read all of the articles provided in the content section for this week to give you a good idea of what you need to do to come up with […]

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