What would/could motivate a company such as TFC to try to enter a new product market such as the “lower-end” motor homes? From a marketing perspective is this a good idea? From a financial viewpoint could this be a profitable venture in either the short term or long term?
One of TFC’s major customers, Gulf Stream, approached TFC with an interesting proposal. It wanted TFC to design and build a low-end pusher chassis for this market. This chassis would go into a motor home that would cost between $75,000 and $90,000. In contrast to the current line of products, this chassis would not be […]