Develop knowledge and a critical understanding of the need for individuals and organizations to manage marketing responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues in domestic and international contexts.
ESSENTIALS OF MARKETING AND ETHICS IN GLOBAL BUSINESS Critically apply ethical marketing concepts to a range of organizational types to enhance decision making. Critique, select and apply global marketing and ethics theories and concepts to write a concise academic report. Develop knowledge and a critical understanding of the need for individuals and organizations to manage […]