What is the cause in the gap between what the slogan communicates to its customers and its employees? How could internal branding help to reduce the gap?
Internal communications Corporate Communications and Marketing Strategy MGMT-6122 MGMT-6122 Assignment 3 – Internal communications 1) How does the difference in Grut’s and Pfeiffer’s strategic vision of the business help or hurt its competitive position? 2) What is Tokyo Jane’s brand slogan? What does that slogan communicate to its customers? What does it communicate to its […]