Research the definition of impulse purchasing and how it differs from compulsive buying. Select a specific firm and discuss how it is encouraging or could encourage impulse buying in the digital world.
Think back to your last trip to the supermarket. You are standing in the checkout line and you see a candy bar that you are sure is speaking to you. So, in the basket it goes. This is an impulse buy. Research the definition of impulse purchasing and how it differs from compulsive buying. Select […]