What assumptions did Disney make about the tastes and preferences of foreign consumers and culture? Which of these assumptions were correct? Which were not?
Answer below questions : 1. What assumptions did Disney make about the tastes and preferences of foreign consumers and culture? Which of these assumptions were correct? Which were not? 2. In what ways was Disney’s culture of origin embedded in their company (for example, in its product offering, branding, operations and h)? Relate those differences […]