Take the geodemographic system Claritas and determine which segment best describes you.

Finding and Targeting Your People Principles of Marketing Geodemographic Segmentation: Finding Your People Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments, and the relative attractiveness of these segments […]

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