How might incentives and strategies for core brands differ from those of Natural and Organic brands? What effect will shifting consumer dynamics among core and accelerator brands have on General Mills’ near and long-term strategy?
Answer these questions: 1. How should Vernon (from the Natural and Organic Operating Unit) make the case for regenerative agriculture to her peer presidents of core brands and to the General Mills corporate leadership team? 2. How might incentives and strategies for core brands differ from those of Natural and Organic brands? What effect will […]