Who is the target segment for Gardasil? Who prescribes Gardasil? Who are the competitors for Gardasil? How are vaccines reimbursed?
Gardasil Case Study Questions Allison Watkins, senior director of Merck’s Vaccines Division, needed to decide on the pricing of Gardasil, Merck’s newest vaccine and one of the company’s most important product launches of the year. The Gardasil marketing team disagreed about this recommended price; some thought it was clearly too high, whereas others said it […]