Explain the relationship between entrepreneurial marketing and traditional marketing. How can an entrepreneur use one to their advantage in relation to the chosen target market?
Innovation, risk taking, resourcefulness, value creation, and pro-activity are some of the main features of entrepreneurial marketing. It focuses on building trust, finding out customer preferences, and creating long-term competitive advantage. Entrepreneurial marketing involves the creative use of affordable, innovative, and easy-to-use marketing tools such as viral videos, social media (Twitter, Facebook, etc.) and mass […]