Discuss and illustrate the importance of using nonverbal communication when selling.Determine a person’s personality type.

Main Topics The Core Principles: Communication Communication: It Takes Two The Buyer’s Personality Should Be Considered Adaptive Selling Based on Buyer’s Personality Style Nonverbal Communication: Watch for It Communication: Improve Your Encoding and Decoding Learning Objectives The ability to effectively communicate both verbally and nonverbally is crucial to sales success. This chapter introduces this important […]

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