Outline the concept tests for (a) an electrically powered car and (b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?
Topic: Satisfying Marketing Opportunities – Part 1: Text book: Kerin, R. & Hartley, S. (2021). Marketing 15/E. New York, NY: McGraw Hill. Reading & Activities • Study Chapters 10, 11, 12 & 13 of the text • View the PowerPoints for Chapters 10, 11, 12 & 13 Assignments Submit your responses to these questions in […]