How can the brand touch points for Sephora be improved to reflect these COVID-related trends? Who do you feel has adapted best to COVID-related changes?
Describe how the brand touch points for Sephora provide emotional, self-expressive, and social benefits. Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn. How does ULTA Beauty compare? With COVID-19, many changes have occurred that are affecting both stores. Some examples include fewer people shopping in-person, people working […]