Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis.
Media Plan 1. Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touchpoints 2. Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis. 3. Choose one of those audiences (B2B or B2C) and design a […]