How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products?
How Unilever’s Brands Connect with Consumers (CASE QUESTIONS) CASE QUESTIONS 1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products? 2. Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for […]