Describe how the company was organized internally. What was the organizational structure? Identify and describe your role and responsibilities within the company.

Drawing on a real-life scenario, the course material and any external sources to answer the questions below in standard short answer essay format. 1:The Organization 1.1 Identify a type of company you have worked for or one that you are familiar with and provide a brief summary of the competitive landscape. 1.2 Describe how the […]

List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographic s, demographics and psycho-graphics.

Potential Market Segments. List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographic s, demographics and psycho-graphics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your […]

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