Evaluate the adequacy of its current mission, vision, and values, and suggest any alternative framing of these. Using appropriate quantitative and qualitative metrics, provide an assessment of the company’s performance over the last five years or so.

Provide a brief introduction to your selected company, covering aspects such as history, important locations and major products. Evaluate the adequacy of its current mission, vision, and values, and suggest any alternative framing of these. Using appropriate quantitative and qualitative metrics, provide an assessment of the company’s performance over the last five years or so. […]

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