Explain how you will evaluate the effectiveness of each strategy. Describe distribution programming as a comprehensive strategy for motivating intermediaries.
Strategy SCENARIO Company S is a new manufacturer entering the motor scooter market with a higher-cost scooter with better fuel economy than that of leading competitors. Its executives, seasoned professionals in the motor scooter industry, intend to distribute their products using existing scooter dealerships as intermediaries. These dealerships have strong loyalties to the competitors’ products […]