Select a business and/or product of your choice and utilize a character symbol to help position its marketing message.
MARKETING PLAN PROJECT GET CREATIVE! Character symbols are often used in television commercials, newspaper ads, magazine ads, special promotions, and various other promotional techniques. For example, Dairy Queen uses a live ice cream cone or McDonald’s, “Ronald” or Burger King’s “The King”. Selecting the appropriate character symbol is important as it has a direct impact […]